As technology has become expected and used from the youngest to oldest, we frequently hear the words, “There’s an App for that”. Today we expect retailers and most businesses to have a mobile presence. When there is a need for mobile banking, electronic tickets, games, dynamic traffic information and physical fitness monitoring we have apps for those services we use frequently.
Most of us have all five if these apps running on our phone today. As new apps become available and become as common place as the above list we have an opportunity to influence a new breed of mainsteam apps. Let’s begin…
From IBM Institute for Business Value Return on Mobile Study
IBM Institute for Business Value: Mobile Mavens
“The capabilities of mobile devices have improved dramatically, so travelers can go beyond simple self-service and perform complex transactions. Older systems aren’t capable of engaging customers. In 2017, people shouldn’t have to wait in line to watch an employee type on a keyboard.” As consumers have experience with new apps it sets the bar for what they expect when they engage with other products or services. If in a mobile app can shows a particular product is out of stock and recommends another similar in function and cost that now sets the bar for air travel. The good news is airlines are implementing the auto re-book feature as we discussed last year–that is the expectation now in the world of travel. This study cover more around what mobile is making possible in travel:
Mobile mavens: Leading the travel experience revolution Updated 03 Nov 017
Mobile technology has the potential to increase passenger satisfaction and empower travel employees.
IBM Academic Initiative Mobile Resources
The IBM Academic Initiative is the IBM program providing access to IBM resources at no charge to accredited academic institutions. The resources include access to multiple cloud environments, software, pre-built curriculum, remote hardware systems, studies, white-papers, Redbooks and more. Included for faculty is an IBM Educator Guide to provide guidance to faculty on how to leverage the volume of assets available for mobile application development. Here is a snapshot of how to begin once you get to the above link:
Statista.Com Mobile Shopping on the Rise
Statista provides a summary dashboard on key topic from a global perspective each day. The dashboard for December 18th was “Mobile Shopping on the Rise”. The below describes for online purchases mobile devices are delivering approximately $1 out of every $4 spent. This number shows how each year more consumers are getting more comfortable using mobile devices to make purchases. Below is a snapshot of the summary and use the above link for the complete summary:
IBM Skills Academy Mobil Application Development
The IBM Skills Academy continues to have enhancements and improvements as the program adds new capabilities as seen below as it continues to be a key way for industry and education to collaborate to get the skills needed in new and fast changing technology areas into the market. Below is a view of the new access available for those needing to hire students–who have opted in to sharing their certification badge with IBM manager, clients, and business partners. Professionals wanting to expand current skills can be connected to academic institutions who have incorporated the IBM Skills Academy into their programs. For academic institutions wanting to deploy this program, the global roll-out in happening now. For more information, just email, text/call or DM me.
The IBM Skills Academy provides a week of face to face faculty training on campus, pre-built curriculum for mobile application development, cloud based hands on labs, certification testing and badges. For the IBM Skills Academy Mobile Application Developer here are the learning objectives. After completing this course, a student should be able to:
Explain mobile overview, and its past, present and future trends
Understand mobile computing in the corporate world and different industries
Explain the challenges of mobile development including hardware, performance and security
Understand different approaches to mobile application development
Explain mobile solution offerings
Understand application features and capabilities specific to mobile platforms
Learn how mobile web applications address this important growing market and identify different approaches to building mobile applications
Identify the client and server components of the Ajax web application architecture
Understand HTML5, what it does, the document types supported, browser support etc.
Explain developing mobile web applications with Dojo
Understand developing mobile web application with jQuery mobile
Explain mobile development architectures and understand the development framework
Understand how to test and use the interface
Understand the client-side APIs that support storing data locally on a device in an encrypted cache or a JSON data store
Understand the Apache Cordova framework and the APIs that support them
IBM Institute for Business Value Mobile ROI Metlife Discussion
In the business world the mobile discussion is all about linking the mobile application development back to the business plan. This quick video shares a discussion between IBM and Metlife on how decisions on mobile application development tie back on average to a 10% ROI very quickly. Hearing the expectations from a Metlife executive provides a viewpoint on how mobile application development is seen from a senior leadership perspective in large enterprises.
CIO Magazine provides insight into how the MobileFirst platform is used by enterprises for mobile application development. The Apple IBM Partnership is discussed along with an update on what that partnership looks like in 2017. The interview covers challenges over the last three years, plans looking forward and how United Airlines and Amica are using MobileFirst today.
Mobile apps are expected to be there to solve some of our smallest and biggest challenges. Mobile application developers who are developing the newest mobile apps now require an expanded set of skills for mobile application development. Security is a must, integration with partners a must, linkage to business goals a must, scaleability a must and planning for the unknown is a must in today’s mobile application development world. The United Airlines mobile app development team who created the app that does check-in, re-books on new flights due flights changes and pulls up seat preference and keeps the meal requirements all at the same time is meeting my needs today and we cannot wait to see what they do next!
Happy Holidays and safe travels and keep in mind travel apps for the trip are no longer optional–they are a must–just ask Rudolph!
LinkedIn: Valinda Kennedy