There’s an App for That!

As technology has become expected and used from the youngest to oldest, we frequently hear the words, “There’s an App for that”.   Today we expect retailers and most businesses to have a mobile presence.   When there is a need for mobile banking, electronic tickets, games, dynamic traffic information and physical fitness monitoring we have apps for those services we use frequently.

Most of us have all five if these apps running on our phone today.  As new apps become available and become as common place as the above list we have an opportunity to influence a new breed of mainsteam apps.  Let’s begin…

Mobile Stats

From IBM Institute for Business Value Return on Mobile Study

 

IBM Institute for Business Value:  Mobile Mavens

https://www-935.ibm.com/services/us/gbs/thoughtleadership/mobiletravel/

“The capabilities of mobile devices have improved dramatically, so travelers can go beyond simple self-service and perform complex transactions.  Older systems aren’t capable of engaging customers. In 2017, people shouldn’t have to wait in line to watch an employee type on a keyboard.”  As consumers have experience with new apps it sets the bar for what they expect when they engage with other products or services.  If in a mobile app can shows a particular product is out of stock and recommends another similar in function and cost that now sets the bar for air travel.  The good news is airlines are implementing the auto re-book feature as we discussed last year–that is the expectation now in the world of travel.  This study cover more around what mobile is making possible in travel:

Mobile Mavens

Mobile mavens: Leading the travel experience revolution  Updated 03 Nov 017

Mobile technology has the potential to increase passenger satisfaction and empower travel employees.

Learn more and download the ExpertInsights@IBV report

 

IBM Academic Initiative Mobile Resources

http://onthehub.com/ibm/

The IBM Academic Initiative is the IBM program providing access to IBM resources at no charge to accredited academic institutions.  The resources include access to multiple cloud environments, software, pre-built curriculum, remote hardware systems, studies, white-papers, Redbooks and more.  Included for faculty is an IBM Educator Guide to provide guidance to faculty on how to leverage the volume of assets available for mobile application development.  Here is a snapshot of how to begin once you get to the above link:

Ai Mobile pic

Statista.Com Mobile Shopping on the Rise

https://www.statista.com/chart/12325/mobile-share-of-e-commerce-spending

Statista provides a summary dashboard on key topic from a global perspective each day.  The dashboard for December 18th was “Mobile Shopping on the Rise”.  The below describes for online purchases mobile devices are delivering approximately $1 out of every $4 spent.  This number shows how each year more consumers are getting more comfortable using mobile devices to make purchases.  Below is a snapshot of the summary and use the above link for the complete summary:

Statista pic

IBM Skills Academy Mobil Application Development

http://www-304.ibm.com/services/weblectures/dlv/Gate.wss?handler=Information&sequence=20&customer=meap&offering=meai&action=customer&content=Careers&language=en&origin=global

The IBM Skills Academy continues to have enhancements and improvements as the program adds new capabilities as seen below as it continues to be a key way for industry and education to collaborate to get the skills needed in new and fast changing technology areas into the market.  Below is a view of the new access available for those needing to hire students–who have opted in to sharing their certification badge with IBM manager, clients, and business  partners.  Professionals wanting to expand current skills can be connected to academic institutions who have incorporated the IBM Skills Academy into their programs. For academic institutions wanting to deploy this program, the global roll-out in happening now.  For more information, just email, text/call or DM me.

Skills Academy Mobile pic

The IBM Skills Academy provides a week of face to face faculty training on campus, pre-built curriculum for mobile application development, cloud based hands on labs, certification testing and badges.  For the IBM Skills Academy Mobile Application Developer here are the learning objectives.  After completing this course, a student should be able to:

Explain mobile overview, and its past, present and future trends

Understand mobile computing in the corporate world and different industries

Explain the challenges of mobile development including hardware, performance and security

Understand different approaches to mobile application development

Explain mobile solution offerings

Understand application features and capabilities specific to mobile platforms

Learn how mobile web applications address this important growing market and identify different approaches to building mobile applications

Identify the client and server components of the Ajax web application architecture

Understand HTML and JavaScript

Understand the role of JavaScript frameworks in Mobile Web Applications

Explain the most widely used JavaScript frameworks

Understand HTML5, what it does, the document types supported, browser support etc.

Explain JavaScript, its functions, and the variables used

Understand Ajax and JavaScript frameworks

Explain developing mobile web applications with Dojo

Understand developing mobile web application with jQuery mobile

Explain mobile development architectures and understand the development framework

Understand how to test and use the interface

Understand the client-side APIs that support storing data locally on a device in an encrypted cache or a JSON data store

Understand the Apache Cordova framework and the APIs that support them

 

IBM Institute for Business Value Mobile ROI Metlife Discussion

https://youtu.be/YMkkIWHle5U?t=10

In the business world the mobile discussion is all about linking the mobile application development back to the business plan.  This quick video shares a discussion between IBM and Metlife on how decisions on mobile application development tie back on average to a 10% ROI very quickly.  Hearing the expectations from a Metlife executive provides a viewpoint on how mobile application development is seen from a senior leadership perspective in large enterprises.

 

CIO Magazine

https://www.cio.com/article/3165024/mobile/how-ibm-plans-to-expand-mobilefirst-for-ios-program.html

CIO Magazine provides insight into how the MobileFirst platform is used by enterprises for mobile application development.  The Apple IBM Partnership is discussed along with an update on what that partnership looks like in 2017. The interview covers challenges over the last three years, plans looking forward and how United Airlines and Amica are using MobileFirst today.

Mobile apps are expected to be there to solve some of our smallest and biggest challenges.  Mobile application developers who are developing the newest mobile apps now require an expanded set of skills for mobile application development.  Security is a must, integration with partners a must, linkage to business goals a must, scaleability a must and planning for the unknown is a must in today’s mobile application development world.  The United Airlines mobile app development team who created the app that does check-in, re-books on new flights due flights changes and pulls up seat preference and keeps the meal requirements all at the same time is meeting my needs today and we cannot wait to see what they do next!

Happy Holidays and safe travels and keep in mind travel apps for the trip are no longer optional–they are a must–just ask Rudolph!

 

Valinda

LinkedIn:  Valinda Kennedy

Twitter:  vscarbro

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s